Win Some

You loser. You: loser. And me. Last summer, the English football team did well in the World Cup in Russia and a lot of people in this country were elated and surprised in equal parts. It was a lot of fun, even as someone who was raised on a steady diet of All Blacks rugby: the weather was hot, the theme song was catchy and England was winning. And then this advertisement surfaced, shared repeatedly…

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Tech Culture

It Doesn’t Look Like Anything To Me

What you’re watching happen in digital marketing during the last month isn’t just about sexism. It isn’t just about gender politics. It isn’t even wholly about the issues I raised seven years ago in a post that would end up the unfortunate defining political moment of my career in SEO. When I wrote that post I was angry and I couldn’t understand why asking not to be touched, groped, hit on, emailed inappropriate comments or…

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